How to Master the Perfect Elevator Pitch: Impress in 30 Seconds or Less
One of the most common questions we hear in professional and social settings is: “So, what do you do?” It seems simple, yet answering it effectively is a skill most of us overlook. Too often, people respond with just their job title or position—“I’m an Account Strategist at a performance marketing agency”—which fails to capture attention or communicate their true impact.
In this digital age, however, the importance of a clear and compelling elevator pitch has grown far beyond in-person networking. Today, many people are required to introduce themselves through online videos, whether it’s as part of a virtual meeting with colleagues, a recorded introduction for a new team member, or even a video shared on social media to highlight the people behind a brand. A strong elevator pitch is no longer just for networking events or client meetings—it’s an essential tool for nearly everyone, given the high likelihood of having to present yourself via video to an online audience.
Thanks to Allan Dib, author of The 1-Page Marketing Plan, we have a straightforward formula for crafting a memorable elevator pitch that can help you make a lasting impression—both in person and online.
What is an Elevator Pitch?
An elevator pitch is a brief, compelling description of what you do, designed to grab someone’s attention within the time of a short elevator ride. Whether you’re talking face-to-face or introducing yourself on camera, a great elevator pitch communicates your role and the value you bring, ensuring people walk away with a strong sense of who you are and what you offer.
Why is an Elevator Pitch Important?
Your elevator pitch is a powerful tool for both in-person and digital networking. With a strong pitch, you’re prepared to make the most of any opportunity where someone asks, “What do you do?” Whether you’re at a virtual meeting, making a self-introduction video for a new team member, or talking to a potential client, a memorable pitch can:
Make you memorable: People remember stories and solutions, not just titles.
Establish credibility: A good pitch demonstrates your value without coming off as boastful.
Start conversations: When people understand the impact of your work, they’re more likely to engage with you meaningfully.
Generate interest: When your pitch resonates, it can lead to new connections, clients, and opportunities.
The Elevator Pitch Formula: How to Nail It Every Time
Allan Dib’s formula simplifies the process of creating an elevator pitch that’s both relatable and powerful. It highlights the problem, your solution, and proof that it works. Here’s the formula:
> You know [problem]? Well, what we do is [solution]. In fact, [proof].
This structure connects with people by addressing a problem they’re familiar with, followed by how you solve it and a real result that reinforces your value. Here are three unique examples for different industries, illustrating how impactful this formula can be.
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Examples of Elevator Pitches Using the Formula
- For a Cosmetic Dentist
Imagine you’re a cosmetic dentist introducing yourself on a company website video. Here’s how you could respond using Dib’s formula:
You know how many people feel self-conscious about their smiles because of uneven, stained, or missing teeth?
Well, what I do is help patients achieve natural, beautiful smiles through personalized cosmetic treatments.
In fact, one of my patients recently told me they felt confident smiling in photos for the first time in years.
This pitch is relatable, impactful, and highlights the personal transformation cosmetic dentistry offers, making it memorable for both in-person and digital audiences.
- For an Investment Consultant
For an investment consultant, using the formula can position them as both relatable and knowledgeable:
You know how a lot of people worry that they’re not saving or investing enough for a comfortable retirement?
Well, what I do is help clients create clear, customized investment plans that secure their financial future.
In fact, one of my clients increased their savings by 30% last year and told me they feel more confident about their retirement than ever before.
This pitch taps into a common concern and reassures listeners with real results, establishing the consultant as a trusted advisor.
- For a Video Ads Producer
A video ads producer can showcase the results of their work while explaining their role in a way that’s easy to understand:
You know how some brands struggle to grab attention online and get their message across?
Well, what I do is create engaging video ads that connect brands with their audience, helping them boost engagement and conversions.
In fact, a recent client of mine saw a 40% increase in customer inquiries just a week after launching their video campaign.
This pitch uses clear metrics to highlight the producer’s expertise, making their value immediately tangible for any audience.
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Bringing It All Together
Whether you’re at an in-person networking event or introducing yourself on video, your elevator pitch is one of the most powerful tools in your professional toolkit. A well-crafted pitch, especially one that follows the simple formula of problem – solution – proof, can turn a basic introduction into a memorable and meaningful interaction. Remember, your goal is to communicate not just what you do, but why it matters.
Take some time to develop your own pitch using Allan Dib’s formula, and practice it until it feels natural. Now, whether you’re meeting someone at a networking event, filming a video for your company’s website, or even introducing yourself on social media, you’ll be ready with a response that captivates and sparks interest.
A great elevator pitch can open doors, inspire trust, and lead to new opportunities. So, get ready to elevate your pitch and make a lasting impression—both in person and online.
