In 2023, Google generated an astounding $237.9 billion from advertising alone, up 6% from the previous year. This figure highlights the immense value businesses find in advertising through Google’s platforms to reach and engage their audiences. Of this revenue, Google Search ads accounted for roughly $175 billion, while YouTube ads brought in about $31.5 […]
Sales funnels are essential for any business aiming to turn visitors into paying customers. But creating a smooth and compelling sales funnel requires attention to each element that brings leads from interest to action. In this guide, we’ll outline the steps to set up a successful sales funnel that not only attracts leads but also […]
In today’s digital world, having a solid social media strategy is essential for any business that wants to reach and engage its audience. But what exactly does a social media strategy look like, and what are the key elements that make it effective? In this post, we’ll explore the essential building blocks of a social […]
How to Master the Perfect Elevator Pitch: Impress in 30 Seconds or Less One of the most common questions we hear in professional and social settings is: “So, what do you do?” It seems simple, yet answering it effectively is a skill most of us overlook. Too often, people respond with just their […]
Why Do People Buy? At the core of any sale lies a fundamental principle: the buyer has a problem they want solved. But to truly understand why people buy, especially in high-ticket sales, we need to explore the GAP theory. The GAP is the difference between a prospect's current situation and their […]
Intro Richard P. Rumelt published a book in 2011 called ‘Good Strategy vs Bad Strategy: The Difference and Why It Matters’. This blog post is inspired by that book. Here I will reflect on the evolution of my own approach to developing digital marketing strategies and draw attention to the good vs bad […]
The Million Dollar Goal At the marketing agency where I previously worked, the owner once set an ambitious annual goal: to hit $1 million by the end of the year. This meant doubling or tripling the revenue by focusing heavily on sales and increasing the work we take on. The only benefit […]
