NOTE: This is an ElementIQ impact story. Clear Growth Plans played NO role in this. It's featured here because Vikram, the founder of Clear Growth Plans, played a pivotal role in this story as a digital marketing strategist and client success manager. It reflects on a time when Vikram was employed by ElementIQ, a performance marketing agency based in Vancouver, BC.
Back in 2021, Glen Dental Centre partnered with ElementIQ and Vikram was assigned as their Digital Marketing Strategist and Client Success Manager.
They had the advantages of an excellent office in a growing neighbourhood led by a highly experienced and credible dentist, Dr. Ashnaei.
However, they were struggling to get any new patients from the internet as their presence on the internet was very dated and far less attractive than their competitors.
Best wins
Helping Glen Dental Centre reach a position online that organically brings them 20-30 new patients every month is the best win for their campaign.
Organic leads combined with referrals and advertising generated leads have helped their clinic book more than 50 new patient appointments in most months.
Their office has definitely become one of the most successful dental clinics in its neighbourhood.
The hacks that worked
- Website optimization
The first project we completed for them was the content, design, and development of a new website. We created a pleasant and user friendly experience that was optimized for performance and equipped with conversion tracking.
This project has helped Glen Dental Centre occupy top positions on search results for a variety of keywords and generate more traffic and leads every year since launch.
- Content marketing
Regularly updating the website with new information to assist users with various stages of their research has been another critical initiative that has helped in continuously increasing their website traffic.
We publish 6-12 high quality keyword optimized blog posts on their website every year on topics like general dentistry, dental implants, and Invisalign. Some of these blog posts occupy top positions on search engines for high-volume keywords.
Our content strategy has been successful because we always focused on helping end-users rather than gaming search algorithms with black-hat practices like keyword stuffing or unnatural link building. Every algorithm update released by Google has had a favorable impact on campaign performance.
- Reputation management
We helped them implement systems to ensure that all their patients automatically receive requests to publish an online review for Glen Dental Centre after their appointments.
Consistently focusing on getting new reviews helped them cross the 500 Google Reviews milestone in September 2024. They are now one of the most highly reviewed dental offices in their neighborhood with a strong positive rating. This makes them a top choice for prospective patients evaluating a list of dental providers to pick the one they want to visit.
Occasionally, the office gets some negative reviews. For every negative review, the office investigates the case and finds opportunities to improve its communication and processes. We also work with their office to gather case details and publish an appropriate response for every negative review.
Key to success
Quality and consistency of work within the marketing department as well as the office operations have been the biggest key to their campaigns success.
