NOTE: This is an ElementIQ impact story. Clear Growth Plans played NO role in this. It's featured here because Vikram, the founder of Clear Growth Plans, played a pivotal role in this story as a digital marketing strategist and client success manager. It reflects on a time when Vikram was employed by ElementIQ, a performance marketing agency based in Vancouver, BC.
LA Dental Clinic provides a full range of dental treatments at its office in Koreatown, Los Angeles. Dr. Arezoo Nasiry started the clinic in 2008 and her sister, Dr. Azy Nasiry, partnered with her in 2016.
Prior to joining LA Dental Clinic, Dr. Azy was practicing dentistry at Dr. Balogh’s office in Vancouver, an active client of ElementIQ.
In 2017, soon after joining the LA office, Dr. Azy appointed ElementIQ to help LA Dental Clinic with digital marketing and Vikram was assigned as their Account Strategist.
For the next 5 years, the Nasiry Sisters continued collaborating with the ElementIQ team led by Vikram to support their clinics growth aspirations.
The Smile Sisters partnership in 2016 created the proverbial dream team. Growth was inevitable. With ElementIQ, they found the right partners to fuel the forward momentum.
Best wins
Popular geo-specific searches like ‘dentist los angeles’, ‘la dentist’, and ‘korea town dentist los angeles’ started bringing them a regular flow of new patients. Business was growing so much that they invested in a bigger office, hired an additional dentist, and expanded their team of hygienists and support staff.
As good as it was, it got even better when I helped them get hundreds of new cases for Invisalign - a specialized orthodontics treatment that normally costs more than $4k per case. In fact, I helped them achieve the coveted Diamond Invisalign Provider status which made them a top 1% Invisalign Provider in America and unlocked huge competitive advantages.
Not only did their practice continuously expand while working with me, the best part was that the owners were gradually able to focus most of their attention on providing specialized treatments which greatly increased their work satisfaction.
The hacks that worked
Having worked with them for nearly 4 years, we got to implement multiple solutions for them.
Here are some solutions (hacks) that worked the best -
Search Engine Marketing (SEM)
A combination of content marketing driven Search Engine Optimization (SEO) plans and keywords driven Search Ad campaigns on Google Ads helped them get high visibility on Google when people in their target audience searched for dentists, dental clinics, or particular dental treatments.
Positioning
Automating review solicitations after appointments, re-designing their website to give it a human touch, and revising digital communications to primarily focus on speciality treatments were all steps taken to make them more attractive than their competitors, appear friendly and approachable, and draw the attention of the right clientele.
Social Media Marketing (SMM)
Enticing offers, professionally managed advertising campaigns on Facebook and Instagram, and robust lead-capturing, lead-tracking, and lead-nurturing systems generated hundreds of inquiries and new cases for Invisalign.
Key to success
The two sisters, both dentists, who own the clinic, actively ensure operational excellence of the practice, and also provide top-quality collaboration to third-party partners like me with regular exchange of ideas, data, insights, and feedback.
